- Let's talk about the economy in light of the restaurant's latest innovations, particularly in light of the new Tax Code. Your association of restaurateurs created during the struggle against the innovations of the Code, which must have been a lot of inconvenience for restaurants. What of that with which you fought, and remained in the final version of the Tax Code, that businessmen were able to overcome, and how what was left will affect the economy of restaurants? All that fear in the Code, fortunately, did not take place. They were afraid, I will remind you, the abolition of a simplified system for restaurants. There was a limit to the number of people. Before that 10 people could have been hired by the SAP, then the first edition of the Code could be hired only two. Now everything remains the same. The only change for those companies that work on the general scheme of taxation, since the new Code on payments to single tax payers can not be considered a cost. For example, a restaurant that for VAT, pay for the carrots and cabbage SPD, then this means he can not put myself on costs. This means that the profit in securities will be bigger. But restaurateurs, even those who work on the VAT, and had somehow twisted, paid a large amount of production of products such as herbs, vegetables and fruits in cash markets.In general, due to the fact that the most dangerous points of the Code for restaurateurs have not been taken, now the restaurant business was relieved. Since the beginning of this year, you can talk about this trend as an increasing interest in the restaurant business. We can say that this year and next will be openen a lot of establishments in various formats: cafes, restaurants, fast food outlets. And the question of how the development of networks that are working now, and about trends in the restaurant business came from people other businesses. Obstacle of such a development was primarily the Tax Code, as well as last year's elections. That is, there were constraints that situation in the country could drastically change. Businessmen feared - a change of government could be social upheavals. Because of the tax code could also be social disasters, the destruction of small businesses, but, fortunately, it did not happen. In our company, this year much more companies than the same period the year before last and last years. This stream of new restaurant owners with questions about opening of restaurants, the creation of new restaurants on the premises for restaurants. January of this intense in terms of opening restaurants have long ceased to be, usually January - sleepy. So in the near future we can expect a flurry of discoveries. And not only in the cities that are connected with Euro 2012, but in small towns with a population of 100 thousand people.- In all sectors of the economy is being discussed as the Euro-2012 will affect this area. What championship will affect the restaurant business? - From the Euro tend to bite too many, because the cake for many very tasty, at least, it seems tasty. I think that the influx of foreign tourists and the popularity of the euro will not affect Ukraine, because of a few euros to make Ukraine quoted. But there are accents that can be timed to coincide with the Euro. For example, development in those cities and areas, which will host the Euro. Some real estate agencies have noted that in the last year in the second half of the year has increased the demand for premises to buy, sell in the cities which will host the Euro, and in the immediate area. Speaking of Kiev, this is an area which is adjacent to the NSC "Olympic". Area, which expectedly will be visited by guests, most likely, foreign nationals, and, of course, the foreigners - the audience are better off, the average foreigner can spend much more than we. So, of course, if you open a new establishment in the near future, it makes sense to look for location in the towns and in areas where the Euro will take place. The reverse side of this trend - increasing rental prices in these areas. Landlords realize that the Euro - an event that happens once, and tend to tear off as much as possible to potential tenants. Up to the fact that if an existing tenant can not pay the higher price, then it kicked out of the room without any hesitation, replaced by the tenant, who pays more. Rising rents in the area of NSC "Olympic" by 20% over the past six months.- How cost-effective way to change the thoughtless tenant? In fact, after the Euro, when no longer willing to pay more than the cost of this room, new tenant move out. Will not stand the room then? And how profitable new tenant to rent space at an increased price for such a long time, if the Euro is just a few weeks? - Not all restaurateurs are professionals. Even those who have some experience. Many of them do not know how to count. For some reason, half the restaurants in Ukraine is created with no business plans at all. Restaurant opened on the basis of sample numbers and inaccurate calculations, so without thinking. Therefore, sometimes even experienced people make mistakes, not taking into account some of the facts. For example, except for room rental is still such large costs as utilities like electricity, which are also rising. Do not include salaries. Not take into account the costs that seem small, but they should be. When the lease an apartment in a good location, especially for Euro 2012, it appears that income will be such that will exceed any expense. But this does not happen often. When restaurateurs agree to high rents, they actually put his head on the block. They do this without any calculations, not thinking about that until the Euro may not even hold on. This is usually done not by those who open a restaurant on the last money. This is a restaurant chain, or those restaurateurs who have some more money. As for landlords, so we do the rental market and the housing market completely uncivilized. For 90% of the landlords the most important thing - to make here and now. What will happen in a year and a half - most of it does not reflect the hope that now, before the Euro - they are in a privileged position and can impose conditions. As for what will happen after the Euro - is now generally leaves a lot of articles with headlines like "Is there life after the Euro?". What will happen after Euro - nobody knows. What situation will be in Ukraine? Host the Euro - this is a huge cost and low cost as well. More than once I've read such views, that the Euro as the roller will pass through Ukraine and devastate her. Very well, if Ukraine will invest, will revive the hryvnia. But this could be the opposite - no one is going, investment will not be, the budget will be exhausted, the situation will be difficult. Part of the establishments, at least 30%, which are opened under the Euro after the Euro will be closed.- In light of the crisis will not hurt if the level of service in establishments? - I would say quite the contrary. Any crisis - it's cleaning. Strongest survive. This applies to any market, including the restaurant. In the crisis of the audience to visit the restaurant is less possibilities restaurants. Because of this audience is very demanding. If the restaurant or cafe somehow not behave this way, if staff can be rude or unfriendly act, the visitor simply go away. He voted down. And if establishments do not have visitors, then, of course, nothing to pay wages and no tips. So with the beginning of the crisis increased requests for training, for personnel selection. Some people are cheaper to dismiss and take new ones, than to teach.Last year was a leader of changing top management: directors and chefs. 2010 in this regard, a record for all time that I have been working in this field. Why? Because of the crisis, investors pay attention to such issues that they would not pay attention to before: lack of turnover, a small profit, inadequate cost. Investors require a review of tactics, and if you can not correct the situation, then change to another director, who will construct the work according to the conditions and the most profitable.Same with the chefs. Repeatedly faced with the situation: the chef, who asks 10 000 hryvnia, change to the chef, who asks to 6000 hryvnia, the same qualifications. And if someone asks top managers to inadequate pay, it just fired. The fight for customers, we are not so severe as in Europe or the States, but those institutions that are not monitored by the client, allow themselves to be rude to customers, kick them out of hours, allowed themselves to the lack of food listed in the menu - such establishments simply closed down .And one trend that I encountered this summer: rent now or is sold all over Ukraine large number of operating establishments. People could not cope with the business: open job, those profits are expected there, and how it rebuild or optimize - do not know. Sometimes it really is impossible, for example, when establishments open in the wrong place. But it often happens that a defect related to the management: inadequate pricing, poor service, even little things such as toilet paper - that there are shortcomings, but customers react to them because they are spoiled and just do not pay the money. In general, over the past two years service in those institutions that are still working, getting better. The crisis has affected the restaurant business as a big enema. Those who are weak, unable to adjust and shut down or give up.- What are the trends of the crisis, in your opinion? It's going on? - Yes, it is still here. And now because of high cost products and higher prices, which continued constantly, restaurateurs are very hard. And with the lease issue: the price all the time increasing, the contract for a short period of two years, and in fact the landlord at any time can raise the rent rate.Interview by Nina
Hodorivskaya
